A wonderful article with a lot of great points, particularly like the Thomas Lynch quote “A good funeral gets the dead where they need to go and the living where they need to be.”

If you get a chance please have a look at a related article of mine at the following link and thank you sharing or this one.

https://ezinearticles.com/?How-the-Funeral-Industry-Can-Begin-Changing-With-the-Times&id=9099898

Sincerely,

Richard

A critical issue that the industry struggles with is the existing paradigm which encompasses beliefs, current financial realities, existing overhead, tools, regulations training and staff. I believe the current public perception is that the industry is out of step and out of touch. The first thing we need to do is figure out the end goal or at least the direction to get there. Just for a moment try dumping all your preconceptions and focus on the wants (not the needs) of the public. Wants will get you an immediate connection, needs require education and extensive education in this case. Start with those wants and imagine an offering that addresses those wants and then imagine a business that supports both of those things. I believe it will be radically different then where we are today. However, we can now begin building bridges between where we are and where we believe we should be.

Thanks for the comment. Effective technological use will be at the core of more effective use of existing facilities and staff in addition to expanding the “reach” of the funeral home operation beyond the traditional 5 mile radius. Virtually every business that has survived and thrived from the impact of baby boomers has used technology in some form or another. It would be extremely arrogant to believe that funeral service is exempt from this reality.