Thanks for the additions, Nick. I think transparency, above all else, is important with any website (not just funeral websites either). As you probably know, some states require that funeral homes put their pricing on their site. If prices are fair and deliver plenty of value to families, there’s no reason why prices shouldn’t be displayed. The trick is finding a website platform that allows you to communicate your value to families without saying “pick me! I’m valuable!” As for content – the beauty of the better website editors is they make writing content for your funeral home easy and done in one click… I’d definitely stay away from website who don’t have easy-to-use website editors. It’s like buying an entertainment center and not having complete directions on how to put it together, right?

Fear 6 – Families might expect us to even tell about costs on our web site, when we really want them to come into our funeral home where we prefer to do our up selling.

http://www.us-funerals.com