Comments on: 5 Reasons Funeral Homes Fail

By: Philip K. Selden

Philip K. Selden — Thu, 02 Jul 2015 18:48:41 +0000

In my opinion, Item 2 is key. In 25 years of running a very successful small business, what was critical is selecting a target market and then focusing with laser precision on the message(s) that will get them to act. The idea of appealing to “families” is too broad. A separate message is required for each market segment – an elderly prospect, the children of that person, other care givers or advisors of that person, etc. Done properly, this will result in a pipeline filled with prospects that will select you when the time to act arises.

By: James Leslie

James Leslie — Fri, 08 Nov 2013 11:34:00 +0000

Excellent points.

By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 9 Jaw-Dropping Statistics on Funeral Personalization Revealed

Thu, 07 Nov 2013 15:40:17 +0000

[…] couple of weeks ago I wrote about the reasons why funeral homes fail. If you look at those reasons, two things are painfully obvious: lack of communication with client […]

By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 6 Ways Funeral Homes Can (And Will) Succeed

Tue, 05 Nov 2013 14:07:03 +0000

[…] a previous article Joe Joachim wrote called 5 Reasons Funeral Homes Fail, he points out the fact that 8 out of 10 businesses fail within the first 18 months. Some of the […]

By: Krystal

Krystal — Sat, 19 Oct 2013 21:28:00 +0000

In reply to bryan flake. Hi Bryan, thanks for sharing your story, and I wish you the best of luck on your journey! May you have success in the future :) Glad you enjoyed the article!

By: bryan flake

bryan flake — Fri, 18 Oct 2013 19:51:00 +0000

I just started a Countryside IL Funeral Home. I appreciate the comments that you made here. Now I have less fear about going under. Thanks for the advice for success.