Comments on: How to be Remarkable: 4 Steps to Becoming a “Purple Cow” https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/ The official blog of funeralOne, a world renowned personalization, technology, and aftercare company for the funeral and cemetery professions. Fri, 25 Jul 2014 14:28:35 +0000 hourly 1 By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 5 Funeral Homes Who Brilliantly Differentiated Themselves From Their Competition » Funeral Blog. The official blog for the funeral & cemetery profes https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-23160 Fri, 25 Jul 2014 14:28:35 +0000 http://blog.funeralone.com/?p=5151#comment-23160 […] Your funeral home’s brand and beliefs2. Know your target audience3. Understand your goals (mission, vision)4. Unique selling proposition […]

]]> By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 10 Pieces of Horrible Funeral Service Advice https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-14100 Thu, 16 Jan 2014 14:17:56 +0000 http://blog.funeralone.com/?p=5151#comment-14100 […] If an employee ever turned something into me that he said was “good enough”, I would send him back to his desk to make it better. If you’re going to put the effort into doing something, why not make it great? Seth Godin, author of the bestselling book “Purple Cow,” once said, “Good is the enemy of great.” To this day, that is one of my favorite quotes… and one I live by in my personal and business life. In everything you do at your funeral home, ask yourself “Ok… this is good. But how can I make this GREAT?” By doing that, you’ll find that your colleagues, friends and families will notice you going above and beyond… and you’ll probably find yourself being rewarded for it some way. For some great inspiration to becoming great rather than good, check out our post, How to be Remarkable: 4 Steps to Becoming a “Purple Cow! […]

]]> By: 4 Habits of Remarkably Likeable Funeral Directors - Funeral News https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-7190 Tue, 14 May 2013 23:32:32 +0000 http://blog.funeralone.com/?p=5151#comment-7190 […] who truly enjoy what they do – and have a passion for their career – can put on a smile and provide great customer service even on the toughest days.There’s no […]

]]> By: 6 Ways to Finding Your Competitive Advantage in Social Media Marketing | WebWorld Advantage https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-6689 Fri, 26 Apr 2013 14:44:35 +0000 http://blog.funeralone.com/?p=5151#comment-6689 […]  Be remarkable – “The old rule was to create safe, ordinary products or services and combine them with great marketing. But, things have changed. Now, the idea is to “create remarkable products that the right people seek out.”- Seth Godin […]

]]> By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 5 Steps to Finding Your Funeral Home's Competitive Advantage https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-6013 Thu, 04 Apr 2013 14:05:41 +0000 http://blog.funeralone.com/?p=5151#comment-6013 […] Be remarkable […]

]]> By: What To Do If Your Competition is Driving You Crazy | Funeral Blog. The official blog for the funeral & cemetery professions. https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-3521 Tue, 27 Nov 2012 14:14:42 +0000 http://blog.funeralone.com/?p=5151#comment-3521 […] you want to go above and beyond your competition, be remarkable. Look at the things you can offer that your competition doesn’t, and be sure to let families […]

]]> By: 5 Reasons Your Competitor's Funeral Home Website is Better Than Yours | Funeral Blog. The official blog for the funeral & cemetery professions. https://blog.funeralone.com/grow-your-business/funeral-marketing/purple-cow-seth-godin/#comment-2999 Thu, 18 Oct 2012 13:01:01 +0000 http://blog.funeralone.com/?p=5151#comment-2999 […] guru Seth Godin once said “you’re either remarkable or invisible. Make your choice.” This means if your website doesn’t show the benefits of choosing your firm, what’s the point […]

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