Comments on: Is Your Funeral Home In Danger of Becoming Irrelevant?

By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 10 Pieces of Horrible Funeral Service Advice

Thu, 16 Jan 2014 14:17:24 +0000

[…] can bet your bottom dollar that you have at least one employee at your funeral home who isn’t performing the way they should be. And I bet no one will fire them because they’ve been there for so long, or they’re a family […]

By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 36 Fresh Ideas to Breathe Life into Your Funeral Home's Marketing » Funeral Blog. The official blog for the funeral & cemetery professions.

Mon, 01 Jul 2013 13:14:46 +0000

[…] talked before about the importance of making funeral homes more relevant to the community. Here are some ways to do that AND market your funeral home at the same […]

By: 10 Action Statements that Will Make You Remarkably Successful in 2013 | Funeral Blog. The official blog for the funeral & cemetery professions.

Thu, 17 Jan 2013 11:01:39 +0000

[…] you need to beef up your marketing and interact with your customers online so you don’t become irrelevant. Take a good look at yourself and your business and be honest about what’s holding you back, […]

By: Jared Skarda

Jared Skarda — Wed, 02 Jan 2013 19:45:00 +0000

Customers aren’t what they used to be, but that’s a challenge that every business faces. The funeral industry is slow to adapt because they have “home field advantage”. Nobody has stepped up and invested a ton of money and time in building a better mousetrap when it comes to the funeral industry. Ten years ago, if you put some ceramic fish on the corners of a casket, looped a video, and threw an obit up on your website, then you were providing a personalized funeral. Today those things are just the norm (although sadly some firms still don’t do all of those things). Those things are all “props”. Nobody has ever gone to a movie and said, “The acting was terrible. There was no story, but the props were awesome. I’d pay good money to see that again”. Yes, you need props, and you better have the best ones available, but you also need to be a “director” (that word is probably on your license), and be able to help a family tell their story. The current economic conditions have fast tracked change in this industry. Your business is either going to be one that provides a truly meaningful experience, or one that disposes of human remains at an extremely low cost. The demand for something in the middle just isn’t going to be there anymore. A quick look at your balance sheet should tell you what direction you need to be heading.