https://blog.funeralone.com/grow-your-business/funeral-marketing/4-misconceptions-funeral-pros-have-killing-business/ The official blog of funeralOne, a world renowned personalization, technology, and aftercare company for the funeral and cemetery professions. Mon, 17 Oct 2016 21:57:06 +0000 hourly 1 https://blog.funeralone.com/grow-your-business/funeral-marketing/4-misconceptions-funeral-pros-have-killing-business/#comment-558757 Mon, 17 Oct 2016 21:57:06 +0000 http://blog.funeralone.com/?p=11687#comment-558757 I originally thought these comments were being sarcastic. It’s amazing to me how many funeral homes are stuck in the past. We have worked on our digital marketing presence for many years and are now reading the rewards. Fellow funeral directors keep it up, we are eating your lunch while you are still deciding where to eat.

]]> https://blog.funeralone.com/grow-your-business/funeral-marketing/4-misconceptions-funeral-pros-have-killing-business/#comment-558264 Sat, 15 Oct 2016 21:58:44 +0000 http://blog.funeralone.com/?p=11687#comment-558264 Lynne Johnson – you are completely right.
A funeral home should be professional and discrete. So that means I privately would never trust a funeral director who posts my or my families personal data online.
It is still a thing of the family to tell someone about the burial – or even not to tell.
What funeral homes should do is a good and professional online info about their services.

]]> https://blog.funeralone.com/grow-your-business/funeral-marketing/4-misconceptions-funeral-pros-have-killing-business/#comment-558099 Sat, 15 Oct 2016 02:07:32 +0000 http://blog.funeralone.com/?p=11687#comment-558099 Maybe it is a little before it’s time but better to be ahead of the game. How much will it cost to come up on organic searches after the competition has been doing it for years? I have had these conversation with the owners over and over again and I always hear exactly what is in this article. The one thing I would add is who is making the plans for the loved ones who have passed away? 40 year olds? 30 year olds? They definitely do research online before making a decision.

]]> https://blog.funeralone.com/grow-your-business/funeral-marketing/4-misconceptions-funeral-pros-have-killing-business/#comment-558000 Fri, 14 Oct 2016 15:10:50 +0000 http://blog.funeralone.com/?p=11687#comment-558000 I don’t like it. It is way before it’s time. You are at least a generation too early. Most prefer tradition, comfort from directors they’ve known and trusted and cared for forever. Most are also offended at “advertisement” for something that is a difficult transition at best and an emotional meltdown at worst. Maybe your generation will enjoy letting this part of life to become “just another digital task on the TO DO list of life”. We are not ready. Perhaps your heart is in the right place – I’m not even sure about that. But, for sure your head is not.
Have a happy day and stop trying to fix things that are not broken.
Lynne Johnson

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