Skip Willoughby, Author at funeralOne Blog

7 Creative Ways To Showcase Your Funeral Home’s Services

Skip Willoughby — Thu, 18 Jul 2024 20:00:50 +0000

Let’s be honest, there’s nothing fun about arranging a funeral service. Many families have never been responsible for planning a funeral and have no idea what steps they need to take. As we’ve discussed before, families usually start with a Google search for a funeral home in their area (97% of consumers do). They’ll […]

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13 Facts About Your Funeral Home Website You Definitely Need To Know

Skip Willoughby — Tue, 22 Mar 2022 19:55:19 +0000

Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten. If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy. Before you think we’re only saying this because our whole world […]

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The 5 Key Metrics To Measure The Success Of Your Funeral Home Website

Skip Willoughby — Fri, 09 Jul 2021 05:46:07 +0000

Have you ever sat and wondered if your funeral home website is actually doing it’s job? But… the idea of website metrics makes you cringe or want to run away? If data isn’t really your thing, but you’re genuinely interested in how your funeral home website is performing, you’ve come to the right place. Below, […]

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6 Traits Of a Successful, Revenue Generating Funeral Home Website

Skip Willoughby — Fri, 04 Dec 2020 00:13:39 +0000

Your funeral home website is the powerhouse of your funeral marketing efforts, especially now that the world runs online. Even if you know your website is the basis of your firm, it’s so easy to overlook your website. Many funeral homes just default to a platform that’s easy (but maybe not high performing), and forget […]

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13 Elements Of The Perfect Funeral Home Website Homepage

Skip Willoughby — Sun, 02 Feb 2020 15:30:13 +0000

The other day, I was doing some of my routine funeral industry research, and I was reminded of a statistic that absolutely blows my mind: “Most people would prefer to pre-plan a funeral, but only 33% do because they can’t find the information they need”. I don’t know about you, but to me, that’s a […]

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16 Social Media Post Ideas For Your Funeral Home To Steal Today

Skip Willoughby — Fri, 27 Dec 2019 09:50:59 +0000

Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts. The truth is that social media makes all the difference when it comes to attracting client families and keeping […]

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How To Get More Done In Less Time Thanks To Your Funeral Home Website

Skip Willoughby — Fri, 06 Sep 2019 11:02:39 +0000

We all know how the saying goes – time is money. When you’re a funeral business owner, you know how incredibly true this is. Your time is precious, so why waste it with funeral home website platforms that are costing you time and money, rather than helping you save it? There’s a better way to […]

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5 Beautiful Funeral Home Website Designs To Inspire Your Funeral Marketing

Skip Willoughby — Thu, 07 Feb 2019 21:02:54 +0000

How important is the design of your funeral home website? Some of you might think design isn’t meaningful to your website. That it’s just a “detail.” Like a photo, or a background color. But the truth is, design isn’t just how your funeral home website looks. Design is how your funeral home website functions; how […]

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5 Things It’s Time to Finally “Kill” On Your Funeral Home Website

Skip Willoughby — Thu, 13 Sep 2018 00:01:52 +0000

Although the title might be pun-y, we take the success of funeral home websites pretty seriously here at f1. In fact, we recently read that 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. How’s that for important? All that being said, giving your funeral home website […]

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5 Ways to Keep Your Funeral Home Website Relevant in 2018

Skip Willoughby — Thu, 23 Aug 2018 13:45:23 +0000

Is your funeral home website helping your funeral business, or hurting it? Chances are, if you’re not receiving thank yous from families on how helpful or educational your website is, it might actually be hurting your funeral business. It’s always good to do a check-in and make sure that your website is still relevant, functioning, […]

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