Comments on: Live from ICCFA: How Cremation Can Actually Bring You Success

By: Joseph Earthman

Joseph Earthman — Sun, 15 May 2016 17:52:40 +0000

In my opinion, cost is the single most significant motivator behind a family’s choice for cremation. Everything else is tangential (or almost always). If a funeral home, as you suggested, doesn’t let go of relying on the old way of staying in business, they will very likely continue to chase one cremation gimmick after another.

By: Rilee Chastain

Rilee Chastain — Mon, 02 May 2016 18:59:31 +0000

In reply to Barbara Rubel. Really great insights, Barbara! Thanks for sharing!

By: Barbara Rubel

Barbara Rubel — Mon, 02 May 2016 13:59:24 +0000

The needs of families are changing. In order to run a profitable funeral home, think beyond the way it has always been done. Yes, cremation is on the rise and so is the need for aftercare. For repeat business, aftercare is the answer. This is especially true for sudden traumatic death aftercare. Be better informed about the immediate needs of your families after a suicide, homicide or car crash death. Your families will reach out to you after future losses if they believe you were truly “there” for them.

By: Robert Sarnie

Robert Sarnie — Mon, 18 Apr 2016 16:31:15 +0000

I enjoyed the article very much and I do so hope more funeral homes read it. I think beyond performing a cremation it may also be as important to mention the offerings that will bring the highest profits for the funeral home. Urns are simply not going to provide the revenue needed to sustain the home as people choose cremation. What other products are out there that fit the needs of both the funeral provider and the families?