Attract Families Archives - funeralOne Blog

7 Creative Ways To Showcase Your Funeral Home’s Services

Skip Willoughby — Thu, 18 Jul 2024 20:00:50 +0000

Let’s be honest, there’s nothing fun about arranging a funeral service. Many families have never been responsible for planning a funeral and have no idea what steps they need to take. As we’ve discussed before, families usually start with a Google search for a funeral home in their area (97% of consumers do). They’ll […]

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The REAL Value of Funerals (That Are Scientifically Proven)

Rochelle Rietow — Tue, 29 Nov 2022 00:22:45 +0000

Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]

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Unique (And Free) Ways To Advertise Your Funeral Biz

Rochelle Rietow — Mon, 25 Jul 2022 23:45:45 +0000

Advertising your funeral home, it turns out, is not our reader’s favorite pastime 🤓. In fact, it’s far from it. Most funeral pros feel completely clueless around funeral home advertising and marketing. So much so, that they don’t even bother with it. Thankfully, advertising your funeral home doesn’t have to involve a huge budget, expertise, […]

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The Ultimate Guide to Funeral Marketing (50 Ideas To Try Today)

Rochelle Rietow — Wed, 23 Feb 2022 13:01:33 +0000

Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]

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Why Disruption Is Actually Your Funeral Biz’s Secret Ingredient for Success

Rochelle Rietow — Wed, 12 Jan 2022 17:14:53 +0000

When the going gets tough, the tough embrace the chaos. Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward. Kind of like a not-so-gentle kick in the behind to get us moving […]

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5 Harsh Truths Every Funeral Pro Must Face To Avoid Burnout

Rochelle Rietow — Mon, 03 Jan 2022 21:20:53 +0000

What’s the number one killer of productivity and consistency at your funeral home? Hint: It’s not Facebook. According to Bruce Tulgan from Rainmaker Thinking, the problem is that most of us are suffering from what he calls “Overcommitment Syndrome”. Never heard of that? We hadn’t either. But it’s a totally real thing with totally real […]

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5 Topics Your Families Want to Know More About (And How to Teach Them)

Krystal Penrose — Mon, 08 Mar 2021 18:21:25 +0000

How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]

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6 Research-Backed Insights On How Families Choose Your Funeral Home

Rochelle Rietow — Mon, 08 Feb 2021 23:37:49 +0000

There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]

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6 Ideas for Tackling Racial Inequality in the Funeral Profession

Rochelle Rietow — Wed, 01 Jul 2020 21:42:09 +0000

Racism is one of the many elephants in the rooms in the funeral profession. While we’re already warmed up from all the systemic changes from a global pandemic, why not keep the momentum going? Why not address racism in the funeral profession and commit to a new way of being? Here’s a hint… there isn’t […]

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What Your Client Families Expect From You in 2020

Rochelle Rietow — Mon, 30 Dec 2019 11:07:30 +0000

We all like to think that we provide high quality, unique services for our families. But is that what someone will really experience when they walk in your door? Georganne Bender and Rich Kizer are cultural anthropologists that specialize in consumer interests. One of the many aspects of their business has been blind shopping at […]

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