Comments on: Why Your Families Don’t See Value in Funeral Service (And What To Do About It)

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[…] withhold this critical piece of information while they are trying to learn about our services and why they are valuable. Why is […]

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Mon, 29 Apr 2013 13:37:55 +0000

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Thu, 21 Mar 2013 18:03:56 +0000

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Wed, 27 Feb 2013 12:06:16 +0000

[…] Why Your Families Don’t See Value in Funeral Service (And What To Do About It) […]

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Mon, 04 Feb 2013 18:07:14 +0000

[…] Why Your Families Don’t See Value in Funeral Service (And What to Do About It) Lajos Szabo explains why Boomer’s don’t see value in our services, and how we can overcome it as a profession. […]

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Fri, 01 Feb 2013 20:38:44 +0000

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By: Dale Clock

Dale Clock — Thu, 10 Jan 2013 12:43:00 +0000

Very good points. I agree that one of the elements is going to have to be the message that we market the public. I will say again that the true value of a funeral is the gathering together of people and the sharing of stories.

Gathering together and Sharing stories are emotionally positive things. In other words, people “like” the idea of gathering together and sharing stories. That’s what our society does every day at restaurants, church, clubs, school ….. The marketing message to people is going to have to convey the positive message of gathering together and sharing stories AND that we (funeral Service) are the folks that can help them do that when someone dies.

While all of us know that funerals help people start healing and deal with their grief, I don’t think it’s possible to successfully market that message. Grief and healing are not “positive” things. They convey pain and hurt, things that people don’t like. I’m not saying that dealing with grief and healing are not important (or viewing bodies or having religious ceremonies), I’m saying that the message we need to start with has to be positive. Like this “Gather Together, Share The Stories, Celebrate a Life, Heal the Heart”. A spoon full of sugar helps the medicine go down.

If we realize that everything we do has to help people gather together and share stories then I think we can bring people back to us and let us help them with their events, instead of just being the people who take care of the dead guy.

Dale Clock.