Comments on: Why Your Families Don’t See Value in Funeral Service (And What To Do About It) https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/ The official blog of funeralOne, a world renowned personalization, technology, and aftercare company for the funeral and cemetery professions. Tue, 27 Aug 2013 17:22:04 +0000 hourly 1 By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive Why Every Funeral Home Should Publish Pricing On Their Website https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-10919 Tue, 27 Aug 2013 17:22:04 +0000 http://blog.funeralone.com/?p=6305#comment-10919 […] withhold this critical piece of information while they are trying to learn about our services and why they are valuable. Why is […]

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By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive Why Everyone’s Talking About Pet Cremation Services https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-6759 Mon, 29 Apr 2013 13:37:55 +0000 http://blog.funeralone.com/?p=6305#comment-6759 […] funeral directors, we have been conditioned to think that less expensive is what the consumer is looking for. While there is always that market for “less expensive”, this is not necessarily the […]

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By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 80 Seconds to a Better Presentation of Your Funeral Home's Offerings https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-5744 Thu, 21 Mar 2013 18:03:56 +0000 http://blog.funeralone.com/?p=6305#comment-5744 […] families of today are willing to spend the money if they think your offering is valuable. The key to explaining value leads me to my next […]

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By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 5 Funeral Service Trends You Should Ignore https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-5305 Wed, 27 Feb 2013 12:06:16 +0000 http://blog.funeralone.com/?p=6305#comment-5305 […] Why Your Families Don’t See Value in Funeral Service (And What To Do About It) […]

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By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive Why You Need to Transform Your Funeral Home (Or Get Left Behind) https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-4933 Mon, 04 Feb 2013 18:07:14 +0000 http://blog.funeralone.com/?p=6305#comment-4933 […] Why Your Families Don’t See Value in Funeral Service (And What to Do About It) Lajos Szabo explains why Boomer’s don’t see value in our services, and how we can overcome it as a profession. […]

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By: Funeral Blog. The official blog for the funeral & cemetery professions. » Blog Archive 14 Things You Might Have Missed During "Death:It's a Living" https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-4903 Fri, 01 Feb 2013 20:38:44 +0000 http://blog.funeralone.com/?p=6305#comment-4903 […] introduction to a show about death. It reconfirms the idea that as a profession, we’ve contributed to the general public’s fear of death. As Lajos Szabo says, “talking in euphemisms as if the topic is too terrible to talk about […]

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By: Dale Clock https://blog.funeralone.com/news/why-your-families-dont-see-value-in-funeral-service-and-what-to-do-about-it/#comment-4373 Thu, 10 Jan 2013 12:43:00 +0000 http://blog.funeralone.com/?p=6305#comment-4373 Very good points. I agree that one of the elements is going to have to be the message that we market the public. I will say again that the true value of a funeral is the gathering together of people and the sharing of stories.

Gathering together and Sharing stories are emotionally positive things. In other words, people “like” the idea of gathering together and sharing stories. That’s what our society does every day at restaurants, church, clubs, school ….. The marketing message to people is going to have to convey the positive message of gathering together and sharing stories AND that we (funeral Service) are the folks that can help them do that when someone dies.

While all of us know that funerals help people start healing and deal with their grief, I don’t think it’s possible to successfully market that message. Grief and healing are not “positive” things. They convey pain and hurt, things that people don’t like. I’m not saying that dealing with grief and healing are not important (or viewing bodies or having religious ceremonies), I’m saying that the message we need to start with has to be positive. Like this “Gather Together, Share The Stories, Celebrate a Life, Heal the Heart”. A spoon full of sugar helps the medicine go down.

If we realize that everything we do has to help people gather together and share stories then I think we can bring people back to us and let us help them with their events, instead of just being the people who take care of the dead guy.

Dale Clock.

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