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Do You Have These 5 Key Elements On Your Funeral Home Website?

Rochelle Rietow — Fri, 24 Jun 2022 03:11:19 +0000

When it comes to your funeral home website, it can be seen in two different ways. Some see their funeral home website as a “function” of the funeral home. Like flowers on the table, or decor in the home. Others see their funeral home website as a “service” element of their funeral home. We tend […]

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15 Facts About The Pet Loss Industry You Need To Know In 2022

Krystal Penrose — Wed, 08 Jun 2022 15:34:41 +0000

Pet loss is an industry that deserves all deathcare workers’ attention. Why? You might ask. Not only is it an opportunity for creating another stream of revenue for your funeral business, but there’s more to the story. It seems that the opportunities to support families through the grieving of their pets is a largely untapped […]

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3 Epic Marketing Tips Your Funeral Home Can Learn From Black Friday

Krystal Penrose — Sun, 21 Nov 2021 20:26:32 +0000

I know what you must be thinking. “Oh no, a blog about funeral marketing that’s compared to Black Friday. Seriously, what kind of decency does this writer have!?” Before you sink too deep into the quicksand of judgement, hear me out. Black Friday IS a manipulative mechanism used to create a false sense of urgency […]

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Death During a Pandemic: Creating Meaningful Moments for Families In Any Circumstance

Rochelle Rietow — Tue, 02 Nov 2021 09:25:15 +0000

Even in the best of times, it can be challenging to ensure every single family you serve feels as if they were able to fully honor their loved one at the end of life. During a pandemic, that flipped death care norms upside down. Circa 2020 and beyond, offering this opportunity was nearly impossible for […]

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5 Principles For Exceptional Customer Experiences At Your Funeral Home

Rochelle Rietow — Sat, 19 Jun 2021 02:47:55 +0000

Customer service is the foundation of any business. And funeral homes are no exception. The question, especially during a pandemic is: how can your funeral home’s team provide customer service in a rapidly evolving industry? The best person to ask about customer experience is the Customer Service King himself, Micah Solomon. Below, he offers up […]

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How The Death Industry Is Transforming Right Now

Rochelle Rietow — Tue, 08 Jun 2021 20:53:40 +0000

As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]

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14 Facts About Funerals We Bet Your Families Still Don’t Know

Rochelle Rietow — Mon, 17 May 2021 10:11:17 +0000

Although we’ve been conducting funerals for all of human history, the truth behind our modern practices is very much hidden in plain sight. For that reason, there are many misconceptions surrounding the funeral profession. This has led to many controversies over the industry as a whole. In reality, funerals are actually a pretty simple process, […]

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Superhero Leadership: How You Can Make the World a Better Place At Your Funeral Home

Krystal Penrose — Tue, 06 Apr 2021 03:01:36 +0000

I remember being so inspired after watching the modern day Batman movie (with Heath Ledger as the Joker, of course). I was inspired by the fact that an ordinary man, with no superpowers, was able to transform an entire city. Today, I want to talk about how you, a funeral professional, aren’t so different from […]

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5 Ways Irish Wakes Inspire New Ideas About Death & Funerals

Krystal Penrose — Wed, 17 Mar 2021 01:38:48 +0000

Growing up with a mostly Irish heritage, I remained quite distant from my family’s Irish ancestry. That was, until I experienced the death of a family member for the first time as an adult. I can still remember the day my Mother got the call that my Uncle had passed. She put down the phone, […]

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8 (More) Grief Poems That Transform Pain Into Beauty

Krystal Penrose — Tue, 02 Feb 2021 20:45:05 +0000

I think if there’s one emotion we all share through this pandemic, it’s grief. The thing about grief, from my experience with it and writing about it for 9 years, is that it’s a teacher. A healer. A helper. It sure doesn’t feel like it in the process, but looking back, there’s always gold in […]

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